On August 4, 2025, organized by Xinjiang Today Media Hub and Tianshannet, the "Xinjiang in Four Seasons·Encountering Kunlun" program kicked off in northwest China's Xinjiang Uygur Autonomous Region.

Alexander James Robert John, a British online influencer who has been living in China for 22 years, is taking part in the program. He actively shares his life in China and urban exploration adventures on YouTube, Bilibili, and WeChat platforms, where he has amassed over 100,000 followers.

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