On August 4, 2025, organized by Xinjiang Today Media Hub and Tianshannet, the "Xinjiang in Four Seasons·Encountering Kunlun" program kicked off in northwest China's Xinjiang. Sixteen content creators and media professionals gathered here to start a 10-day journey.

On August 4, they visited the most popular food street in Urumqi City, where they were amazed by the vibrant atmosphere and couldn't help exclaiming how this place embodied the vitality of Xinjiang.

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