On the culture front, Xinjiang steals the spotlight. Its 216 square meter booth keeps the slogan "Xinjiang is a nice place" and teams up with the expo's food and premium-goods zones.
The Xinjiang pavilion quickly became a highlight of the fair, drawing attention with its strong regional identity.
The Subash Buddhist Temple Ruins, carved by thousands of years of wind and sand, tell the story of their past glory through the mottled temples.
Xinjiang Uygur Autonomous Region will launch a consumption voucher program on Nov. 14 to boost winter tourism during its snowy season, the regional culture and tourism department announced on Thursday.
Based on industry estimates that an average store sells about 150 bowls of Xinjiang stir-fried rice noodles per day, total annual sales across the 10,000 outlets are projected to exceed 7.5 billion yuan ($1.05 billion).
