Aliya Abulimit, owner of a hostel in Kashgar, northwest China's Xinjiang Uygur Autonomous Region, sees her business booming day by day.

Aliya shares pictures of her hostel on various apps, attracting tourists to book rooms. The decoration and ornaments inside the rooms are all designed, carefully selected and arranged by herself.

During peak season, Aliya can earn about 50,000 yuan (7,740 U.S. dollars) per month.

Produced by Xinhua Global Service