Shiliuyun-Xinjiang Daily (Reporter Otkur Nijat) news: On April 9, 2025, at an embroidery workshop located in Fuhai County, Altay Prefecture, northwest China’s Xinjiang Uygur Autonomous Region, Zhuledezi Nurbieke and embroiderers were intently working in front of the embroidery machines, with numerous embroidered pieces displayed in the studio.

Photo taken on April 9, 2025 shows Zhuledezi Nurbieke (right) and a staff inlay beads on a woman's headwear.

Photo taken on April 9, 2025 shows Zhuledezi Nurbieke embroiders a woolen felt pattern.

Zhuledezi, 25 years old this year, has been fond of embroidery since childhood under the influence of her mother. After graduating from university last year, she opened her own embroidery workshop in Fuhai County with the support of her parents. She is daring and innovative in her work, constantly exploring and studying to find the market potential of embroidery products. Based on the needs of consumers, she seeks ways to organically combine tradition with modernity in the design of patterns and styles, actively exploring and developing new cultural and creative products. Zhuledezi's embroidery products have a unique personal style because she incorporates her own creativity based on traditional patterns, integrating elements of the Chinese word Fu, camel, and fish into cultural and creative products, giving the embroideries more variety.

Photo taken on April 9, 2025 shows Zhuledezi Nurbieke creates a cultural and creative product in the shape of woman's headwear as a refrigerator magnet.

Photo taken on April 9, 2025 shows Zhuledezi Nurbieke (right) and a staff member introduce embroidery works through Douyin( a major Chinese live-streaming platform).

Kazak embroidery is on the list of the State-level intangible cultural heritage items, with unique stitching techniques and imaginative craft products. Embroidery is performed on various types of velvet, silk, and satin with different kinds of techniques. Nowadays, the various practical embroidered items created by Zhuledezi are favored by tourists and young people.

Photo taken on April 9, 2025 shows Zhuledezi Nurbieke checks the quality of an embroidery.

"My mother, Altengul Husayin, is a representative inheritor of the Kazak embroidery skills, recognized as a regional intangible cultural heritage in Altay Prefecture. I look up to my mother and strive to learn and apply the embroidery skills well. My greatest wish now is to ensure that the traditional craft can be passed down, and make more young people appreciate Kazak embroidery, seeing it continue from generation to generation. I also hope that embroiderers can use their skillful hands to get a better life."

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